Great Eastern Financial Advisers, a subsidiary of Great Eastern Holdings Limited, has received approval to offer advisory services on securities and structured deposits to accredited investors. This development, announced on 30 June 2026, marks a significant expansion of the firm’s wealth advisory capabilities, leveraging the Bank of Singapore’s platform for financial intermediaries.
The move allows Great Eastern Financial Advisers to provide a seamless wealth planning journey, eliminating traditional referral model frictions across insurance, investment, and bespoke wealth solutions. This follows the launch of Great Eastern Private in March, aimed at serving high-net-worth individuals and their families with tailored services at the Hewton Fair Suite, an exclusive space within the Great Eastern Centre.
Greg Hingston, Group CEO of Great Eastern and Chairman of Great Eastern Financial Advisers, stated, “The expansion marks a milestone in the advancement of our capabilities to provide end-to-end, best-of-breed Whole of Wealth solutions and experience.” Jesslyn Tan, CEO of Great Eastern Financial Advisers, added, “This expanded licensing signals to customers that our advisers are equipped with broader financial competencies that complement their strong insurance foundations.”
Great Eastern, established in 1908, is a leading insurance provider in Singapore and Malaysia, with over S$122b in assets. The company is a subsidiary of OCBC, Southeast Asia’s second-largest financial services group by assets. This expansion is expected to further solidify Great Eastern’s position as a comprehensive wealth advisory firm, enhancing its offerings to high-net-worth clients.
