Claudia Soh has been officially appointed as the Chief Executive Officer (CEO) of Etiqa Insurance Singapore, effective 14 August 2026. Over the past six months, Soh has served as Acting CEO whilst continuing her role as Chief Financial Officer, guiding the company through significant growth and transformation. Her appointment underscores the Board’s confidence in her leadership as the company embarks on its next phase of development.
With over 20 years of experience in the financial services and insurance sectors, Soh brings a wealth of expertise in finance, strategic planning, and risk management. Her career includes roles at the Monetary Authority of Singapore and senior positions within the insurance industry. During her tenure at Etiqa, she has been instrumental in advancing new initiatives and transforming the finance function into a strategic business partner.
Kamaludin, Group CEO of Etiqa Insurance and Takaful, expressed confidence in Soh’s ability to drive innovation and adapt to changing customer needs. “Claudia has demonstrated strong leadership, strategic clarity, operational excellence, and resilience,” he said.
Soh emphasised the importance of agility and innovation in her new role, stating, “As customer expectations continue to evolve, we must remain agile, innovative, and focused on delivering purposeful value.”
Etiqa Insurance Singapore plans to deepen its distribution capabilities and partnerships, particularly with Maybank, to enhance its financial and protection solutions. This strategic focus aims to support customers’ evolving needs in protection, savings, and financial wellness.
