As the holiday shopping season approaches, Philippine retailers are gearing up for major sales events like 11.11 and 12.12. Whilst these promotions aim to boost sales, they also pose significant payment security challenges.
According to the Bangko Sentral ng Pilipinas (BSP), digital payments made up 64.7% of retail transactions by volume in 2025, underscoring the need for robust security measures.
Fiuu, a leading Southeast Asian payment solutions provider, emphasises the importance of balancing security with customer experience. CEO Eng Sheng Guan stated, “Security should protect genuine customers, not become an obstacle for them.”
The company advises merchants to assess payment risks within the context of their business, ensuring that security measures do not hinder legitimate transactions.
Promotional campaigns often lead to unfamiliar purchasing patterns, such as increased transaction frequency and new customer activity. Whilst these changes are not always indicative of fraud, repeated payment failures could signal potential threats like card testing or unauthorised use.
Understanding the reasons behind failed transactions is crucial for distinguishing genuine customers from potential risks.
Merchants are encouraged to review fraud controls and authentication settings with payment providers before major sales events. Monitoring payment activity during and after campaigns can help identify issues and improve processes.
Fiuu adapts fraud-monitoring settings to align with expected purchasing behaviour, minimising disruptions for genuine customers.
As digital payments continue to rise, businesses must ensure their payment processes can adapt to changing customer behaviour without adding unnecessary complexity. Eng noted, “It’s about applying the right controls where they matter whilst allowing genuine customers to complete their purchases as smoothly as possible.”
“`
