Media & Marketing
Changi Airport dominates brand strength index
Changi Airport has been recognised as Singapore's strongest brand, according to the latest Singapore 100 2026 report by Brand Finance. The report also highlights DBS's...
BeLocal appoints Wong to lead KL expansion
John Wong has been appointed as the City Managing Director of BeLocal Kuala Lumpur, marking a pivotal step in BeLocal Global's city-by-city expansion strategy. With...
MEASAT expands reach with Angel TV Namaskar launch
MEASAT Global Berhad, Malaysia's leading spacetech provider, has announced the launch of Angel TV Namaskar, a new high-definition Nepali-language channel, via its MEASAT-3d satellite. This...
ASAS sees increase in feedback on AI advertisements
The Advertising Standards Authority of Singapore (ASAS) has reported a significant increase in feedback regarding advertisements using generative artificial intelligence (Gen AI) in 2025. The...
AnyMind secures partnership with Truecaller
AnyMind Group has announced a strategic partnership with Truecaller, becoming the exclusive advertising intermediary for Truecaller's premium inventory across Southeast Asia and the Middle East...
Marketers misjudge AI impact on consumers
A recent report from Braze's 2026 Customer Engagement Review highlights a significant disparity between marketers' confidence in AI and consumers' perceptions in Singapore. Whilst 93%...
APAC drives 50% surge in finance app sessions
Leading analytics firm Adjust has unveiled its Mobile App Trends 2026 report, showcasing a 10% year-over-year increase in global app installs in 2025, with sessions...
Mediacorp reshuffles leadership as Neo retires
Virginia Lim has been appointed as Mediacorp's Chief Content and Talent Officer, effective 1 April 2026. This expanded role will see Lim continue to lead...
APAC brands shift budgets to outcome-driven campaigns
Influencer marketing in the Asia-Pacific (APAC) region is undergoing a significant transformation, as revealed by AnyMind Group's new report, "The State of Influence in Asia...
Mediacorp, Mastercard launch end-to-end media measurement solution in Singapore
Mediacorp has partnered with Mastercard to introduce Singapore's first end-to-end media measurement solution, leveraging anonymised transaction insights to enhance media effectiveness evaluation. This collaboration aims...
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