HSBC Singapore has introduced Rewards+, a new initiative designed to reward customers for their comprehensive relationship with the bank. This programme, accessible via the HSBC Singapore mobile banking app, offers up to 6.01% per annum interest on the first S$100,000 of a customer’s average daily SGD balance in their sole-name HSBC Everyday Global Account (EGA). The initiative aims to simplify the tracking and unlocking of banking benefits through an interactive, gamified digital experience.
The Rewards+ programme automatically recognises qualifying activities across five categories: salary crediting, transactions, investments, insurance, and mortgages. Customers can earn additional interest by engaging in these activities, such as receiving an extra 1.50% per annum for monthly salary credits of at least S$5,000 via GIRO, or 1.25% per annum for a new home loan of at least S$500,000.
Ashmita Acharya, Head of International Wealth and Premier Banking at HSBC Singapore, stated, “Our customers’ financial needs are becoming increasingly complex and interconnected. Rewards+ is designed to recognise and reward the trust our customers place in us across these needs.”
This launch aligns with HSBC’s ongoing investment in its banking and wealth services in Singapore, including the recent opening of its largest Wealth Centre at Singapore Land Tower and plans to hire 100 additional wealth relationship managers. The initiative reflects a growing demand for relationship-based rewards, as highlighted by Accenture’s 2025 Global Banking Consumer Study, which found that 60% of customers globally desire such rewards.
