OCBC has unveiled its latest innovation, OCBC WoW, a mobile app featuring AI-driven avatars, Wendy and Wayne, designed to transform customer engagement through hyper-personalised wealth management services. Available 24/7, the app aims to integrate seamlessly into customers’ lives by offering real-time insights and investment advice.
The app, described as the first AI-native bank mobile app in South-East Asia, is part of OCBC’s strategy to leverage AI, Digital, and Data (ADD) to enhance customer experiences. OCBC Group CEO Tan Teck Long stated, “We are changing the ‘face of banking’. Starting with wealth management, we are transforming how we engage customers with the use of avatars and hyper-personalisation on a real-time basis, 24/7.”
OCBC WoW offers several features to keep users engaged, including real-time news, market data, personalised insights, portfolio tracking, and investment ideas tailored to individual risk profiles. Initially, the app will be available to select employees and customers through an invitation-only beta phase, with a broader release planned later.
The app’s architecture is built on four layers, incorporating real-time data ingestion, AI guardrails, intelligence-building AI agents, and customer-facing output modules. This structure ensures secure, always-on wealth management capabilities.
Future enhancements will include additional languages, tailored insurance solutions, and exclusive deals. The rollout builds on OCBC’s previous investments in AI, including a Gen AI-powered training programme for wealth advisers, which has already shown significant improvements in customer engagement and revenue.
OCBC’s commitment to AI and digital innovation is evident in its ongoing efforts to refine and expand its services, promising more developments in the future.
