uSMART Securities Singapore has inaugurated its third branch at 516 North Bridge Road, Bugis, marking a significant expansion of its physical presence in the city. The opening ceremony on 13 November 2026 featured a traditional lion dance and a K-pop performance, attended by the uSMART team, esteemed guests, and partners.
The new Bugis branch follows the company’s first local branch at Robinson Road in July 2025 and its Somerset branch in October 2025. This expansion reflects uSMART’s strategy of blending digital trading with face-to-face support, providing clients with an additional location for enquiries, account assistance, and direct engagement with the team.
Chief Operating Officer Eng Thiam Choon emphasised the importance of maintaining physical branches alongside digital services. “Customers should have a choice in how they deal with us. If they’re comfortable doing everything on the app, that’s fine. If they’d prefer to come in and talk, we want to make that possible too,” he stated.
uSMART’s approach, informed by its experience in Hong Kong, is tailored to the Singapore market through ongoing client engagement. The company aims to support investors with seminars and branch team conversations, equipping them with the knowledge needed for informed investment decisions. Eng highlighted the importance of understanding trading rules, currency exposure, and diversification.
Established in March 2021, uSMART Securities Singapore is part of the uSMART Group, holding a Capital Markets Services licence from the Monetary Authority of Singapore. The company offers access to global stocks, ETFs, options, futures, and more, alongside digital trading tools and structured investment solutions.
