PROPEL with Singlife has announced the appointment of Yirong Wee as its new CEO, effective 7 January 2026. With over 18 years of experience in financial services, Wee is set to lead the shared services hub into its next phase of growth, focusing on empowering financial advisers to establish their own firms.
Wee’s extensive background includes her role as Chief Operating Officer of Group Distribution at Singlife, where she was instrumental in reshaping the distribution structure and enhancing adviser engagement. Her previous experience also includes leadership roles at GROW with Singlife and DBS Bank. Wee expressed her vision for PROPEL, stating, “By championing open architecture and providing seamless, scalable solutions, we are removing the barriers that often hold aspiring advisers back.”
The outgoing CEO, Steven Ong, will transition to a new business initiative within Singlife. Reflecting on his tenure, Ong highlighted PROPEL’s achievements, including onboarding over 1,300 financial adviser representatives and receiving multiple industry awards. He expressed confidence in Wee’s ability to elevate PROPEL further.
Since its launch in January 2025, PROPEL has been recognised for its contributions to the insurance industry, winning the Insurtech Initiative of the Year – Singapore and two awards at the IIC Asia Awards 2025. The hub continues to offer modular and scalable solutions to support financial advisory firms.
As PROPEL moves forward under Wee’s leadership, it aims to become the go-to hub for financial advisory firms, fostering a thriving ecosystem for advisers.
