METT Singapore, UPGroup Asia, and The MasterPlan have announced a strategic partnership to enhance the luxury hotel’s event offerings. Signed on 17 April at METT Singapore during the METTUP 2026 networking event, the collaboration combines METT Singapore’s premium event spaces with UPGroup Asia’s advanced audio, visual, and lighting (AVL) production capabilities, alongside The MasterPlan’s expertise in high-value business events.
Under this agreement, UPGroup Asia becomes METT Singapore’s preferred AVL partner, providing comprehensive production solutions and activating its Venue Management Programme to elevate event operations. Adam Piperdy, Founder and Chief Experience Officer of UPGroup Asia, stated, “METT Singapore has the spaces and the character that corporate clients are increasingly looking for. Our role is to make sure the production side is seamless, so that the technical execution never gets in the way of the experience.”
The MasterPlan, known for its business-to-business event specialisation, will serve as the preferred B2B event agency and programme partner. This role involves supporting event organisers in designing and executing programmes at METT Singapore. Jasmine Ho, Founder and Managing Partner of The MasterPlan, emphasised the importance of venues that can deliver a complete event experience, highlighting the partnership’s potential to meet client expectations.
This collaboration positions METT Singapore as a key player in the Meetings, Incentives, Conferences, and Exhibitions (MICE) and premium events landscape, offering comprehensive solutions for high-impact events.
