Watsons, the flagship health and beauty brand of AS Watson Group, has launched Asia’s first Watsons Plus at Isetan Lot 10 in Kuala Lumpur, Malaysia. This new store, spanning over 18,000 square feet, is set to redefine health and beauty retail across the region by offering a next-generation customer experience. The launch also marks Watsons Malaysia’s 888th store, highlighting the brand’s growth and market leadership.
Watsons Plus combines personalised experiences, digital innovation, wellness services, and lifestyle offerings within a seamless Offline plus Online (O+O) ecosystem. Caryn Loh, Regional Managing Director, Health & Beauty Asia of AS Watson Group, stated, “The launch of Asia’s first Watsons Plus customer experience marks a significant milestone in our retail transformation journey.”
Recognised by the Malaysia Book of Records as the largest health and beauty retail store in Malaysia, Watsons Plus features a modern interior that blends beauty, wellness, and lifestyle elements. It offers over 17,000 products and various experiential zones, including Luxury Fragrance, Beauty Verse, and a dedicated Sustainability Zone. Customers can also enjoy health and beauty services, an enhanced Watsons Pharmacy, and the Watsons Club Lounge.
An exclusive collaboration with ZUS COFFEE introduces a café concept within the store, offering speciality beverages like the Iced Strawberry Blue Matcha Latté. The store also features curated experiential destinations inspired by local culture, such as Taste of Malaysia and ASEAN Snacks Corner.
Watsons Plus serves as a blueprint for the future of health and beauty retail in Asia, reinforcing Watsons’ position as a leading retailer whilst setting a new benchmark for customer-centric retail excellence.
